Black Friday can be a bargain hunter?s bonanza, but smart shoppers know the biggest over-hyped shopping day of the year can also be treacherous. Not only can things get downright nasty between shoppers fighting over low-priced toaster ovens, but retailers pull out dirty sales tricks you will want to avoid as well.
Flickr: AlamyBlack Friday just isn?t all that it?s cracked up to be and if you are not careful you could be wasting your time and money on what you think are unbelievable deals that are actually duds. The truth about Black Friday ?doorbuster? deals is they are little more than a sales tactic to lure you into the store where the odds are good you'll buy something even if all the doorbusters are gone. The term doorbuster deal is marketing-speak and is used to describe a limited number of low-priced merchandise shoppers are willing to wait in line for and maybe even bust the store?s door down to buy when they open.
Here are five important tips for navigating the Black Friday fog of shopping before venturing out in the cold in search of a $100 HDTV or a $200 laptop late Thursday.
Savings are not what they seem
Here is the golden rule of Black Friday shopping: advertised savings are often inaccurate. Always do your homework and don't be fooled by supposed savings. Advertised price cuts are typically based on the manufacturer's suggested retail price or MSRP, but retailers often price an item at less than the MSRP to stay competitive.
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